Mister Watches x Demon Slayer

One sponsored video for Meister Watches' officially licensed Demon Slayer collection reached 4,100+ views across Instagram and TikTok and was reposted by Meister on its own Facebook page.

The brief:
Meister needed its Demon Slayer collection seen as a real watch purchase. The lineup covers Nezuko, Tanjiro, Zenitsu, and Inosuke, with the Nezuko model limited to 250 numbered pieces.

Anti-Weeb Imani's audience is 25–35-year-old anime fans who want to wear their fandom that integrates with their adult lifestyle.

Creative Approach:
The video sold the collection on craftsmanship details rather than hype, in Anti-Weeb Imani's "subtle, wearable" voice.

▪️Hero product: Nezuko as the lead, with the asanoha dial pattern, demon-form band markings and her bamboo muzzle as the second hand.

▪️Scarcity: the 250-piece limit and individually numbered caseback, stated plainly.

▪️Full range: Tanjiro, Zenitsu and Inosuke shown with their Nichirin swords as second hands.

▪️Positioning: framed as Demon Slayer merch that doesn't feel cheap, aimed squarely at women fans.

▪️Conversion: a comment-to-DM CTA ("Comment SLAYER") sending viewers straight to the shop link.

▪️Engagement prompt: the Instagram caption opened with "Which watch is your favorite?"
Disclosure: labeled #ad on TikTok.


Results
The video earned 4,175 views and 205 interactions across Imani's two channels, with engagement above 5.6% of people reached on both.

Metrics pulled from Metricool, lifetime to October 9, 2026. Facebook views sit on Meister's own page and aren't included. Open item: ask Meister for its Facebook views and any clicks or sales from the SLAYER link.

What worked
▪️Conversation, not just views: 24 Instagram comments, driven by the comment-to-DM CTA, put shoppers one tap from the product.
▪️Content the brand wanted to own: Meister reposted the video to its own Facebook page, extending one deliverable onto a brand channel.
▪️Audience spread: 16 shares and 5 reposts carried the video beyond Imani's followers.
▪️Detail sells: the Nezuko specifics (numbered caseback, muzzle second hand) gave fans concrete reasons to buy a premium licensed piece